"The" in The 52 distinguishes us as an organization, a culture, and/or a movement. "52" in The 52
comes from the year 1952 when Axexander S. Douglass created the first graphical display video
game called Noughts and Crosses. Since Alexander's creation, the video game industry has grown
exponentially into a multi-billion dollar industry.
The 52 is not just a clothing company that produces leading-edge, high quality apparel, The 52 is
also a voice supporting the video game industry and all the individuals who have become part of
this exciting and revolutionary culture. We are driven to produce "cool" gamer clothing that anyone
can wear to the rock show, to the club, to game tournaments, to school or any other activity while
maintaining a stylish and edgy look!
These days there are gamers from all generations and all walks of life. No matter where we come
from or how we may look, we all have the same common core relationship that brings us together
into a unique culture of gamers. We at The 52 understand that the gamer community will not simply
come to us, so we know it is vital for us to be highly active and visible out on the streets bringing
The 52 culture to you!
GAMING builds teams, GAMING heals wounds, GAMING creates leaders, GAMING inspires. We are The 52... YOU are The 52! |